About Us/Our Philosophy



Job Story 101
I am a story teller and a marketing man. I use a camera to tell my client's story. I do this story telling through the magazines that go to my client's customers. Everybody wins with "Job Stories".

Job Stories
In my thirty years of marketing and sales I have never seen any method or technique that can match the "job story" for effectiveness or efficiency per dollar invested. Positive pictures and positive information about your product's performance in a real life situation as told by your customer to his peers. That's hard to beat. It is an excellent way to introduce a new product or model.

Win-Win-Win
This is a win for the magazine. How ? Less budget for the publisher and less work for the editor. Your company wins because of the increased sales. There is an additional benefit to your company. The job story included your customer on his job site using your products or services. Your customer is now flattered with a story about "him or her" in a magazine all of their peers will read. Neat huh?

I mean what do you think your customer thinks about you now ? You were instrumental in getting their face and name before everybody who happens to be anybody in their world. You have just become a star in your customer's eyes.

How the Job Story Works
Industry trade magazines can always use a little help. They are always short handed. If a company can provide a well written article about an event...

AND if that event just happens to include the company's new product...
AND if the story is illustrated with professional photography...
AND if the writer understands the situation...
AND if both the photographer and the writer know how to be flattering yet subtle...
Guess what will happen?

You are going to have a story in the magazine. Your story will contain flattering pictures as well as an upbeat account of your product. And if your lucky, you're going to get a magazine cover to frame and hang on you're office wall!

Everybody's Happy

The editor has photography of a high quality. He has a piece, well written by a recognized expert. The advertising people are pleased to see a customer receive editorial space. The editor is delighted to see his pages fill up without having to take the time to schedule, research, travel, interview, shoot and write the article. A front cover plus several pages inside. Wow!!! Shazam!!! Gee, Golly, Whiz !!! Guess what that would have cost if you had paid advertising rates for the same amount of space ????

Caution-How NOT to do a Job Story!
I want to stress the following. There is an art to the writing and shooting of a job story. Editors are kind of funny. They want the story but there is a correct way and a wrong way. If you shoot great photos and write an article that reads like a bragging spec sheet don't be surprised if you get very little attention. AND don't get into the frame of mind where you think you can bully an editor just because you buy advertising. That is a "short run" approach. It's much easier to do it right. Remember you can catch more flies with honey than with vinegar.

Walking the Fine Line
You have to know how far to go. My colleagues and I undestand fine lines. Most folks, even some ad agencies, don't have a clue. Job stories make up the bulk of my business. I travel the U.S. covering stories for manufactures and their agencies. Please give me a call if you think the "job story" method of marketing fits your needs.

I Love My Job
This is what I do every day, I love it. I get to be involved in sales and P.R. and yet play with my camera at the same time.

About Writers
I have worked with many writers. Some are good, some not so good. Some "get it" others don't. If you need a recommendation let me know. I only suggest those I trust and respect.

Advertising Photography
Many companies look at professional photography as a sort of necessary evil. They are always looking for the low bid. Unfortunately, low bid just won't cut it in today's highly competitive market place. Those companies should realize professional photography is an opportunity to place their best foot forward.That new ad or brochure is meant to be seen by their potential and present customer base. Which image will attract the type of customers your after? Low bid or best possible???

The next time you start to think of marketing, give me a call. My 30 years of marketing experience allows me to assist you in the planning as well as the shoot itself. Remember, photography is not a situation of what you have to lose. It's a matter of what you stand to gain.That's my job, to put forward your best image.

50's Kind of Guy
My wife says I'm a 1950's kind of guy. That is understandable since those were the impressionable and fun years of my youth. My father used to tell me he didn't care what I did for a living as long as I tried to be the very best. I still hear these words every time I go out on a photo shoot. I believe in a strong work ethic and a workman's pride. I remember the days when a man was not judged by how much money or toys he had.Instead people looked to see what kind of life he lived and family he raised.

I remember the people I looked up to as a kid. I remember the respect I heard in the voices of my family when discussing those same people. Looking back now it's funny to realize those folks were what we call "the salt of the earth". Not a fancy pants in the bunch... nobody "cool" in that crowd. They were the backbone of America.I still believe in and strive to reach the same level as those proud people of the American 50's.

The next time you need a photographer, think about it. Think about the type of person you would like to do business . Then I hope you will call me - "a fifties kind of guy".

Ya'll Come Back!
GOD BLESS AMERICA!